Specialities & Consulting
My specialties are close to my research areas and life in general. I love to work on subjects associated with marketing and brand management.
Tourism and Retail industry excites me in the light of emerging domestic markets vis a vis globalization.
I am also consistently working on effective learning in the ever evolving education and business ecology, understanding the marketing barriers and devising competitive and proven marketing strategies in the diverse ecosystems with traditional and digital interfaces.
Alumni Relations and Coordination with diverse teams, be it the admissions, industry relations or Corporate Relationship Management are passion projects as an academician.