Dr. Omkumar Krishnan
Professor Marketing Management
Omkumar Krishnan is Professor Marketing at IIM Kozhikode. He is currently the Area Chair of Marketing Management and is Chairperson Student Affairs at IIM K. A PhD & MPhil from IIT, Bombay, he specializes in the area of qualitative and quantitative marketing research and has earlier worked with Drishti Strategic Research Services and Lowe Lintas, Bombay. He takes courses on Consumer Behaviour, Marketing Research, Relationship Marketing and Marketing of Services. He was earlier Conference Coordinator of International Conference on Brand Management organized at IMT Ghaziabad in 2008 and 2010. His current research interest areas are destination branding, human sexuality, country of destination effect & consumer socialization and regularly present research papers at International Conferences.
At IIMK he organizes MDPs and FDPs relating to Branding of Educational Institutions and business research methodology. He has publications in The International Journal of Management Education, Indian Journal of Regional Science, ICFAI Journal of Marketing Management and Sociological Bulletin. His recent consultancy assignments were Capacity Building for TEQIP institutes, Consumer Patronage for MILMA and Brand Identity for Premium Transmission Limited Pune. Omkumar is also Visiting Faculty of Marketing Research at Chonnam National University, Gwangju, South Korea (2010).